WB Ozonreplies to reviews in your brand’s tone
Otklik reads every review on Wildberries and Ozon, writes a reply that gets to the point, checks it for anything forbidden and publishes it by itself. Complaints about defects come to you as a task — with a draft already written.
WBSkandi fleece blanket 150×200
Irina
The blanket is very soft and warm — I bought it as a gift for my mum and she’s delighted! The colour is just like in the photo.
Reading the review…
WB Irina
Hello, Irina! Thank you for the high rating and the kind words!
Ozon Anna
Hello, Anna! Thank you for the honest review and your remarks.
WB Olga
Hello, Olga! Thank you for taking the time to write a review — it means a lot to us!
Ozon Dmitry
Hello, Dmitry! Thank you for taking the time to write a review — it means a lot to us!
WB Pavel
Hello, Pavel! Thank you for the honest review and your remarks.
Sandbox
The reply appears as it would on the marketplace — with the analysis, the autopilot’s decision and the checks. Try to break it: add a phone number or “refund your money”.
Skandi fleece blanket 150×200
SKU 184 502 331
The blanket is very soft and warm — I bought it as a gift for my mum and she’s delighted! The colour is just like in the photo.
Seller’s reply · Severny Dom
Hello, Irina! Thank you for the high rating and the kind words! We’re glad you liked the blanket. And it’s especially nice that the gift was a hit. People often buy the Taiga thermal mug together with this item — SKU 201 778 045. We’ll be happy to see you again! The Severny Dom team
Review analysis
Autopilot
Publish immediately
5★ — publish immediately
Checks8 of 8
Demo: the reply is assembled by rules and templates right in the browser — without a paid neural network. In a production version, a language model sits here, while the analysis, checks and autopilot stay the same. Topics in the dictionary: 14.
How it works
Five minutes to connect, then it runs without you. You only step in where a person is really needed.
Step 1
A WB token or an Ozon key — with access to reviews only. The service doesn’t see your money or stock.
Step 2
The service works out the topic, tone and complaints: defects, size, smell, delivery.
Step 3
To the point of the review, with product advice and addressing the buyer by name. No “Thank you for your review!” templates.
Step 4
Contacts, links, other platforms, promises — they won’t get through. Then your rules decide.
Severny Dom autopilot
Analytics
Every review is tagged by topic. You can see what people complain about most and what changed after you edited the product page. Example: Severny Dom for October.
Average rating
4.79
+0.27 since May
with the autopilot
Service tip: reviews about size fell by 6 percentage points after the new size chart for the pyjamas. The next topic is delivery: 11% and growing, so the towel packaging is worth reinforcing.
Pricing
Any plan — 7 days and 100 replies free, no card needed. Above the limit — 1.2 ₽ per reply.
for your first store
1 490 ₽/mo
the most popular choice
3 990 ₽/mo
for brands and agencies
9 900 ₽/mo
Business is right for you — 3 990 ₽ a month — the limit is more than enough.
With the service, a person spends ~0.4 min per review: reading complaints and approving tricky replies. Net benefit is after the plan fee.
Customers
4.6 → 4.8
store rating in 3 months
“I used to answer reviews in the evenings, with a two-day delay. Now the five-star ones go out by themselves, and complaints come to me in Telegram with a draft already written.”
Olga
founder of Severny Dom, WB and Ozon
−32 hours
of manager’s work a month
“What I liked most were the checks: a reply won’t go out with a phone number or a promise of a refund. Our manager stopped being afraid of the autopilot.”
Denis
tech accessories brand, Ozon
−41%
reviews about size
“Topic analytics showed that half of our three-star reviews were about items running small. We fixed the size chart, and the threes almost disappeared.”
Alina
children’s clothing manager, 3 stores
Free trial
An API for your own systems
Reply generation, the review queue, publishing and webhooks about new reviews. The same analysis and the same checks as in the dashboard. On the Pro plan.
curl -X POST "https://api.otklik.example/v1/replies" \
-H "Authorization: Bearer ok_test_7f3a9c2e51b84d06" \
-H "Content-Type: application/json" \
-d '{
"marketplace": "wb",
"rating": 2,
"product": "kruzhka",
"author": "Sergey",
"text": "The lid started leaking after just a week"
}'Response · 200 OK
{
"reply": "Hello, Sergey! ...",
"sentiment": "negative",
"topics": ["leak"],
"route": "manual",
"checks": [{ "id": "contacts", "status": "ok" }]
}No. Replies are published through the seller’s official API — the same way as from the seller dashboard. The checks block what is forbidden in replies: contacts, links, mentions of other platforms.
The autopilot is configured by rating: for example, fives and fours go out at once, threes wait for approval, and ones and twos come to you as a task. You can switch automatic publishing off completely.
On Wildberries, create a token under “Settings → API access” with the “Questions and reviews” permission; on Ozon, get a Client-Id and an API key under “Settings → Seller API”. Paste them into the dashboard — reviews will load within a minute.
The service doesn’t argue with the buyer and doesn’t promise compensation. It apologises, explains what to do and creates a task for the person in charge — and the analytics show which topics hurt most often.
Yes, on the Pro plan: reply generation, the review queue, publishing and webhooks. The documentation and a console for requests are on the API page.
No, this is a portfolio demo by Anton Goncharov. Replies are assembled by rules and templates right in the browser, without a paid neural network. In a production version, a language model with the same checks would sit here.